San Francisco Pride takes financial hit after major companies pull sponsorships amid DEI fallout

FormerAnheuser-BuschexecutiveAnsonFrericksexplainedhowcompanies’focusonpoliticsandsocialissuesbackfiredontheirbottomlineasPresidentTrumpreassuresAmericansaboutmarketuncertainty.  TheorganizersofSanFranciscoPride(SFPride)sharedfinancialconcernsduetomajorcompaniespullingfundingthisyear. SFPrideexecutivedirectorSuzanneFordsaidthattheshowwillstillgoon,butorganizersaregoingtohavetomakeduewithasmallerbudget.Fordexpressedsuspicionthiswaspartofawaveofbusinessesdistancing themselvesfromdiversity,equity,andinclusion(DEI)programsundertheTrumpadministration. “I’mveryconcerned.Obviously,there’spressurefromthefederalgovernment,”FordtoldalocalFOXaffiliate. “Thetonehaschangedinthiscountry.Businessesalreadyhedgetheirbets,andIthinkpeoplewho,thisisn’ttheirhardcorevalueoftheircorporation,maybethey’rerethinkingtheirinvestment,”Fordsaid.  TheorganizersofSanFranci