‘Messaging problem and a brand problem’
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Fresh off a historic November loss and plunged into an identity crisis, the Democratic Party now finds itself struggling to cobble together a plan to oppose President Donald Trump’s sweeping agenda.
Trump’swininboththeElectoralCollegeandthepopularvote,Democratshavesplitoverthereasonsbehindtheirlosswithvoters.Inarecentreport,TheNewYorkTimesrevealedthataftermorethan50interviewswithDemocrats,thepartyisdividedonhowtomountasuccessfuldefensetoTrump’spolicies,andstilldoesn’tknowwhatitsplatformshouldactuallybeabout.
DemocraticNationalCommittee(DNC)membersgatheredSaturdaytofinalizetheirselectionofthenewDNCchair,choosingMinnesotaDemocratic-Farmer-Labor(DFL)PartyChairmanKenMartin.InaninterviewwiththeNYTafterhiswin,Martinstatedthattheissuewasn’tthepoliciesthemselvesbutrathera“messaging”and“brandproblem.”
“Thepoliciesthatwesupportandthemessagethatwehaveisnotwrong,”Martinsaid.“Itisamessagingproblemandabrandproblem.Thosevotersarenotconnectingourpolicieswi