A radical environmental group uses millions of dollars from liberal dark money groups to try and teach climate activists how to talk like human beings. The organization, Potential Energy Coalition, a 501(c)(3), says it “creates and executes marketing campaigns grounded in deep analytics and human-centric stories that are proven to persuade.” One of Potential Energy’s projects …
—
A radical environmental group uses millions of dollars from liberal dark money groups to try and teach climate activists how to talk like human beings.
The organization, Potential Energy Coalition, a 501(c)(3), says it “creates and executes marketing campaigns grounded in deep analytics and human-centric stories that are proven to persuade.”
