Why bother with making information accessible and usable if you can tell people what you want them to hear instead?
—
When Google launched in the late 1990s, it quickly overtook the market for search engines. Its proprietary method of indexing led users to results they were actually looking for rather than producing the hodgepodge of results offered by other search engines of the time. Within just a few years, it was dominating the market. Today, it is a money-printing machine.
It’s also increasingly horrible at the core mission that produced such success. The company’s leadership may have realized early on that to dominate they needed to maximize the marketing angle of search, but over time that side of the business — the one that produces revenue — swallowed the informative results that drove the search engine’s success.
