Home » Target learned a lesson: Pride Month plans already upsetting LGBTQ activists

Target learned a lesson: Pride Month plans already upsetting LGBTQ activists

After facing backlash, Target will limit which stores sell LGBTQ-themed merchandise for Pride Month.
Last year, the retail giant became the target of a boycott for selling “tuck-friendly” bathing suits, LGBTQ onesies for babies, and other pro-trans and pro-LGBT merchandise. Target later removed some of the LGBTQ products — or moved them to less trafficked areas of their stores — after losing billions of dollars in market value.
‘Target’s decision is disappointing and alienates LGBTQ+ individuals.’
The backlash resulted in a sizeable drop in revenue for the second quarter of 2023.
Target executives have seemingly learned their lesson.
This year, Target will use its discretion when placing LGBTQ products in its stores, only selling such items “in select stores, based on historical sales performance,” the company announced last week.
That’s a significant policy change. In previous years, Target offered Pride Month merchandise in all of its retail stores.